Marketing Before Money
Arbos & AI Salon Pitch Night
A 3-hour digital strategy workshop for founders who want to build properly before spending on ads or agencies.
Build your digital foundations, position your business clearly, and avoid costly marketing mistakes early on.
For founders, startups, and early-stage teams who want to get it right from the start.
Trusted by
Most founders spend on Marketing too early.
They jump into ads, hire agencies, or start producing content without the right foundations in place.
The result?
unclear positioning
wasted ad spend
poor tracking
inconsistent results
frustration with “marketing that doesn’t work”
It’s not a performance problem. It’s a foundations problem.
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How to clearly position your product or startup in the digital landscape.
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What must be set up before running paid campaigns or hiring agencies.
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Which platforms actually make sense for your business (and which to avoid).
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How to set up the right data infrastructure to measure growth.
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How you can run early marketing initiatives yourself before scaling.
By the end of the workshop, you’ll have:
a clear digital positioning for your business
a practical marketing roadmap (next 3–6 months)
clarity on where to invest your time and budget
a simple framework for decision-making
confidence to act without relying on guesswork
And most importantly: You’ll avoid wasting money on the wrong marketing moves.
What We Cover
01. Positioning that makes sense
We define how your business should show up online and what actually makes it different.
02. Your digital foundations
We break down what needs to exist before you spend on growth — from messaging to structure and conversion paths.
03. Channel strategy
We identify where you should focus — and just as importantly, where you shouldn’t.
04. Tracking and decision-making
We cover how to think about data so you’re not operating blindly.
05. Do it yourself vs outsource
You’ll understand what you can realistically handle and when it’s worth bringing in support.
06. Your action plan
You leave with clear priorities and next steps — not just ideas.
Built for founders who want to do it properly
This workshop is ideal for:
01
StartUp
Founders
02
Early-Stage
Business
03
Teams Preparing
to Scale
04
Anyone Considering Hiring an Agency
05
Business Seeking for Clarity
If your marketing currently feels reactive, unclear, or inconsistent, this is for you.
Meet the Founders
Arbos Digital is a Sydney-based digital marketing consultancy focused on strategy, performance, and data.
With over 15 years of experience across global brands and leading agencies, we help businesses build smarter marketing systems, not just run campaigns.
We focus on clarity, structure, and decisions that actually move the business forward.
No fluff. No unnecessary complexity. Just strategy that works.
Mauricio Tanabe
Head of Growth Marketing
Patricia Penachio
Head of Marketing Ops
Workshop Investment: $1500 + GST
AI Salon Offer: 50% OFF ($750 + GST)
Limited spots available
This is a hands-on session, not a mass webinar.
Spots are intentionally limited to keep the workshop practical, focused, and relevant to each business.
Frequently Asked Questions
Still have questions? Take a look at the FAQ or reach out anytime. If you’re feeling ready, go ahead and join the waitlist
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No. It’s designed for founders and early-stage businesses across industries.
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Not at all. The workshop is designed to make digital strategy clear and practical.
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Item descriptionYes — that’s exactly the point. You’ll understand what needs to be in place first.
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Yes. You’ll leave with a clear plan, priorities, and next steps.
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The 50% discount is available to AI Salon attendees on the day.